Curb appeal: When a potential buyer drives up, and approaches the house, what is his first impression? Does a negative curb appeal, drive potential buyers, to ignore the house, rather than even, taking a look?
To stage, or not to stage: Because there is a cost, to staging a home, one must consider, one’s purpose in doing so. Look objectively, and see, if staging will substantially spur additional interest, and raise the offering price?
Marketing plan/ advertising/ promotions: Depending on the market (buyers, sellers, or neutral), the type and quality/ efficiency/ effectiveness of the marketing plan, including advertising and promotions, is often a significant factor!
Teamwork: Effectively marketing and selling a home, requires a meeting of the minds, not only between buyer and seller, but, even before that, between homeowner, and his real estate agent. How the team will work together, should be thoroughly discussed and planned, from the onset!
Negotiating strategy: When hiring your agent, thoroughly discuss your agent’s negotiating philosophy, strategy, expertise, and skills. It is not enough, simply, to be told, someone is a superb negotiator!